Our Marketing Plan
When you're ready to take the next step toward selling your NorCal home, we're ready to go to work. Our comprehensive marketing plan will get your home seen by thousands of motivated buyers from local areas and from around the world. In a recent survey, the National Association of Realtors® found that 86% of buyers found websites to be the most useful source of information while purchasing a home. We've invested tremendous resources to feature NorCal property listings here because, with more than 90% of buyers looking for their new home online, this is where your home has to stand out ... and where we focus a lot of our efforts.
Our expertise and experience in property valuation and consulting sets us apart in helping you price your home competitively. It's been said that 80% of the marketing that Realtors® do is actually done when they initially price the property. In reality, it wastes everyone's time and money to market and advertise a property that is not priced competitively. That's not to say that some sellers, particularly FSBO's, don't leave money on the table by under-pricing their home, but it's over-pricing and under-marketing we see more often. In fact, significantly overpricing your property just "to see what happens", is typically a bad idea and often results in an extended marketing period that ends up costing you money. If you're serious about selling, we can help you price your home competitively from the outset.
We will consult with you on the most appropriate list price and marketing strategy for your specific circumstances and based on your goals. Being both competitive and aggressive requires some marketing strategy. We will analyze current statistics like the sales price/list price ratio in your neighborhood, days on market, prices, pricing trends, competition, and develop a personalized marketing strategy for you.
The Right Price
We'll quickly put together a custom marketing plan with an effective and compelling list price. A competitively-priced home often generates competing offers and drives up the final price. We will consult with you on the most appropriate list price and marketing strategy for your specific circumstances, and let you know how you might enhance your position with proper staging, minor improvements inside and out, etc. The key is to emphasize the best features of your home, and expose the property to the right pool of potential buyers.
The Right Exposure
In developing a marketing strategy for your home, we also develop a listing that emphasizes its best, most unique and desirable features. We then put your home in front of qualified buyers, establishing it on our regional MLS, real estate publications, and numerous internet portals. Our nation-wide network of professional real estate contacts and buyers will also have the opportunity to check out your listing.
Effective Internet Marketing
By driving your listing to approximately 800 real estate and advertising websites using critical portals like Realtor.com, Google.com, MSN.com, Zillow.com, Yahoo.com, Remax.com, etc., you are assured of the most intense online exposure of any real estate broker in our market. On Remax.com, for example, which is the #1 real estate franchise web site based on traffic, all of our listings are "enhanced". This marketing upgrade allows us to add eye-catching headlines, enhanced property descriptions, open house notices, etc., making your property much more visible, more appealing, and "stickier" to potential buyers online. Not all Brokers do this - we do it because it delivers results.
We also feature your listing on MetroListMLS.com, another of the most-searched real estate web sites for Northern California that also offers a wealth of property information to potential buyers and, of course, we feature your property here on multiple pages - including an enhanced version of your listing on the home page and a single-property website that enables us to uniquely market your property as a stand-alone website. Enhanced listings here on our site feature high-resolution photos, videos, and more detailed descriptions that provide buyers with the eye-catching details they're looking for. Here are examples of our enhanced listings - compare these to our competition and you'll see the advantage this gives our clients:
All Property Types in All Cities
All of our listings are marketed with professional photos and videos, virtual tours, another media component buyers look for and one that drives your listing's visibility. We also provide voice-over videos with integrated demographics and school data, and an interactive drive-time map that allows potential buyers to check out their commute at different times of the day. Social networking is also an important component of effective marketing, and we are active in all the right places: Facebook, Twitter, LinkedIn, Pinterest, Instagram, and many others. We also publish a real estate blog that we use to market your listing by way of viral marketing.
The Best Deal
When we list your home, we are essentially becoming partners with you to stage, price, and professionally market your home. When you start to get offers, we will represent you during the emotionally-charged negotiating process and ensure that you get not only the best price, but most favorable closing terms that are clearly spelled out. As your professional consultants, we also oversee all paperwork related to the sale, and making sure all required disclosures are provided. Our experience will not only help you get an acceptable contract on your home, but we'll also keep it on track to a successful closing.
For many of us, our home is our biggest investment. When it's time to sell, get the value you deserve with the help of a seasoned, experienced, and professional real estate agent. Our team is your best asset. If you'd like to discuss professional representation and selling your home, please contact us anytime.
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