Home Seller's Guide and Tools

Selling a NorCal Home
? Click on the video above to see how RE/MAX compares to the industry in terms of agent productivity, transaction volume, brand awareness, and more. As the above comparisons make clear, listing with us puts the most recognized brand in real estate to work for you. Real Estate transactions can be fairly complex, and are typically one of the single largest financial decisions you will ever make. We're here to simplify the process and our Home Seller's Guide is designed to help you. Interested in what your home is worth today? Click the Home Valuation link to the right and use our FREE, interactive valuation tool to get an instant valuation snapshot, or simply submit the form below. If you got a post card from us and want to enter your personal access code below, you can also get a free value estimate.


Below is a series of short real-estate videos on selling your home (play one or all by clicking the hamburger menu in the top left-hand corner), that will give you some great tips on how to get your home ready to sell for top dollar:

In this next video series, you can access quick tips on how to do practical things like staging your home yourself and identifying features that may date your home. Buyers can view tips on how to prioritize your new-home wants vs. your needs. Again, watch one or all on the playlist by clicking the menu in the top left-hand corner, and let us know what questions you may have about how these tips could apply to your home.

When you list your home with us, your listing will immediately be powered by the most visited real estate franchise website in the world, Remax.com. This allows us to leverage the power of the RE/MAX brand and helps us deliver elite exposure to your listing. After all, that's what effective marketing is all about - exposing your listing to the most, and to the right buyers. Take a look at these recent internet stats:

remax.com visits

For the full year 2018, twice as many consumers visited Remax.com vs. our nearest competitor. Why is this important to you? With more than 90% of today's home buyers looking online for their next home, having your listing powered by the most-visited franchise website gives you a decided marketing advantage and delivers more exposure to your listing. More exposure = more visibility, more potential buyers, and more "eyeballs" on your listing.

remax sells more real estateSo, once we get those consumer eyeballs on your listing, who do consumers get when they inquire about your home? When you list with us, any interested party will be directed straight to the agent you hired - who knows more about your property than anyone else. In some brokerages, those inquiries are often passed on to "floor agents", which is good for the brokerage but really bad for you. What is the point of hiring experienced, productive professionals to represent you if they are going to simply hand your listing off to a random floor agent in their office? We take pride in representing you and your interests, and want the opportunity to interact with potential buyers. RE/MAX agents out-produce our competition 2:1 for a reason.

The proof is in the pudding, right? RE/MAX Gold was recently ranked #1 in our market again by The Sacramento Business Journal, so isn't that who you want representing your interest in the marketing and sale of your home?

remax gold

remax gold ranked no. 1

Click the links below or use the ones to the right above to see the services we provide to our clients:

  • Free Home Evaluation: A well-priced home can create a competitive environment with potential buyers. Conversely, an overpriced home can create disappointment with buyers, resulting in the listing sitting on the market and becoming stagnant or stale. Our free market analysis takes into account the most actively searched prices and home values in the area, and provides you with a detailed evaluation that puts it all in perspective.

  • Sell with a Professional: Our custom marketing plan is based on decades of experience, and will take the guesswork out of selling your home. From professional advice on properly staging and positioning your property, to negotiating a great deal, to closing the escrow, we'll be there for you the entire way.

  • Our free, monthly real-estate newsletter, delivered right to your inbox. Read more here and sign up.
  • Local Real Estate Resources: Browse a long list of local tools and resources for things like a change-of-address form, utility information, etc.
  • See What's on The Market: Use the search tools on this site to get an insight into your competition. As discussed in the videos above, try to objectively look at your property through a buyer's eye.

  • Connecting with a Professional: Contact us anytime you need to know what's really going on in our local real estate market. When you're ready to take the next step toward selling your home, we'll be here to help you. We'll make sure your listing gets the best exposure and reaches the right buyer—whether they're out of state, in another country, or right around the corner.

According to recent statistics from the National Association of REALTORS® (NAR), homeowners who successfully sell their home themselves (aka FSBO's), receive an average of about 16% less than the average price of those that sold their home using a Realtor®. Think about it, without professional marketing, what are the chances that a serious, motivated, qualified, and unrepresented buyer is just going to drive by your home and buy it? Who are you letting into your home? Even if an agent brings a buyer to you and you agree to pay their commission, who do you have representing your interests and how much have you really saved? When you consider the time, marketing expenses and legal risks involved, it's no surprise that over 80% of these sellers eventually list their home with an agent. We want to be that agent! There's no obligation when you contact us and talk about your property and our Marketing Plan.

Interested in keeping up with the market? Register here to establish your free account, set up search alerts, and get notified instantly by email whenever listed properties matching your criteria hit the market. It's free, you can manage your account and change your home-search criteria at any time, and is the fastest way to not only find a new home, but also to keep up with new activity in the market.

If you have video and/or audio surveillance equipment in your home, you'll need to address the privacy issues these devices can create. Check out this short video on Privacy and Surveillance from the California Association of Realtors®, which touches on a subject that is becoming more and more common in the market today. You can also review a 2-part Quick Guide on this increasingly-important topic here: Part I and Part 2.

Below are current Placer County real estate market trends for all areas combined. You can customize the search results with your county and/or neighborhood by clicking "here" in the top of the graph. See data for Sacramento and El Dorado Counties here:

Concerned that your home is worth less than you owe? If this is the case, you may be looking at what's known as a short sale. This means that the anticipated proceeds from the sale of the property are short of what's owed, and it requires the approval of all lenders involved. Browse foreclosure information or call 888-995-HOPE (4673) or 888-954-KEEP (5337) for more information on the foreclosure process.

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