Home Seller's Guide and Tools

Selling a NorCal Home
? Click on the video above to see how RE/MAX compares to the industry in terms of agent productivity, transaction volume, brand awareness, and more. As the above comparisons make clear, listing with us puts the most recognized brand in real estate to work for you. Real Estate transactions can be fairly complex, and are typically one of the single largest financial decisions you will ever make. We're here to simplify the process and our Home Seller's Guide is designed to help you. Interested in what your home is worth today? Click the Home Valuation link to the right and use our FREE, interactive valuation tool to get an instant valuation snapshot, or simply submit this form. If you got a post card from us and want to enter your personal access code below, you can also get a free value estimate.


Ready to get moving? Below is a series of short real-estate videos on selling your home (play one or all by clicking the hamburger menu in the top right-hand corner), that will give you some smart tips on how to get your home ready to sell for top dollar:

In this next video series, you can access quick tips on how to do practical things like staging your home yourself and identifying features that may date your home. Buyers can view tips on how to prioritize your new-home wants vs. your needs. Again, watch one or all on the playlist by clicking the menu in the top right-hand corner, and let us know what questions you may have about how these tips could apply to your home.

When you list your home with us, your listing will immediately be powered by the most visited real estate franchise website in the world, Remax.com. This allows us to leverage the power of the RE/MAX brand and helps us deliver elite exposure to your listing. After all, that's what effective marketing is all about - exposing your listing to the most, and to the right buyers. Take a look at these recent internet stats:

remax website data 2019

For the full year 2019, roughly twice as many consumers visited Remax.com vs. our nearest competitor. Why is this important to you? With more than 93% of today's home buyers looking online for their next home, having your listing powered by the most-visited franchise website gives you a decided marketing advantage and delivers more exposure to your listing. More exposure = more visibility, more potential buyers, and more "eyeballs" on your listing.

Here's our digital marketing specialist describing just one of the many digital ad campaigns we use to put your listing in front of today's home buyers:

remax sells more real estateSo, once we get those consumer eyeballs on your listing, who do consumers get when they inquire about your home? When you list with us, any interested party will be directed straight to the agent you hired - who knows more about your property than anyone else. In some brokerages, those inquiries are often passed on to "floor agents", which is good for the brokerage but really bad for you. What is the point of hiring experienced, productive professionals to represent you if they are going to simply hand your listing off to a random floor agent in their office? We take pride in representing you and your interests, and want the opportunity to interact with potential buyers. RE/MAX agents out-produce our competition 2:1 for a reason.

The proof is in the pudding, right? RE/MAX Gold was recently ranked #1 in our market again by The Sacramento Business Journal, so isn't that who you want representing your interest in the marketing and sale of your home?


remax gold ranked no. 1

Click the links below or use the ones to the right above to see the services we provide to our clients:

  • Free, Professional Home Evaluation: A well-priced home can create a competitive environment with potential buyers. Conversely, an overpriced home can create disappointment with buyers, resulting in the listing sitting on the market and becoming stagnant or stale. Our free market analysis takes into account the most actively searched prices and home values in the area, and provides you with a detailed evaluation that puts it all in perspective.

  • Sell with a Professional: Our custom marketing plan is based on decades of experience, and will take the guesswork out of selling your home. From professional advice on properly staging and positioning your property, to negotiating a great deal, to closing the escrow, we'll be there for you the entire way.

  • Free Home/Landscaping Prep and Staging Consultation: Often there are a number of things that will make your home stand out, and position you to get top dollar. Our experience knowing what buyers look for and pay for will be invaluable to you.

  • Professional Photography and Videography: You can tell the difference between professional photos and ones taken with someone's phone - and so can potential buyers. If we're going to polish your house up, let's show it off!

  • Social Media Marketing Campaign: We'll create digital marketing assets for your home and use them to tastefully post your home across social media.

  • Single-Property Website: In addition to posting your listing all across multiple internet portals, we'll also create a specific website for your home and use that as another online marketing tool.

  • High-Quality, Professional Color Flyers: High-quality flyers are important to make your property stand out.

  • Professional Transaction Coordinator: We provide a transaction coordinator (TC), that handles all the paperwork and helps with file compliance.

  • No Administrative or Junk Fees: We do not try to "back-charge" you for things we provide.

  • Open House Coverage: If appropriate, we will expose your property to the market with multiple open houses, and follow up with any and all interested parties.

  • Our free, digital real-estate newsletterRead more here and sign up.

  • Local Real Estate Resources: Browse a long list of local tools and resources for things like a change-of-address form, utility information, etc.

  • See What's on The Market: Use the search tools on this site to get an insight into your competition. As discussed in the videos above, try to objectively look at your property through the buyer's eye. We'll help you make an informed decision about pricing your home.

According to recent statistics from the National Association of REALTORS® (NAR), homeowners who successfully sell their home themselves (aka FSBO's), receive an average of about 16% less than the average price of those that sold their home using a Realtor®. Think about it, without professional marketing, what are the chances that a serious, motivated, qualified, and unrepresented buyer is just going to drive by your home and buy it? Who are you letting into your home? Even if an agent brings a buyer to you and you agree to pay their commission, who do you have representing your interests and how much have you really saved? When you consider the time, marketing expenses and legal risks involved, it's no surprise that over 80% of these sellers eventually list their home with an agent. We want to be that agent! There's no obligation when you contact us and talk about your property and our Marketing Plan.

Interested in keeping up with the market? Register here to establish your free account, set up search alerts, and get notified instantly by email whenever listed properties matching your criteria hit the market. It's free, you can manage your account and change your home-search criteria at any time, and is the fastest way to not only find a new home, but also to keep up with new activity in the market.

If you have video and/or audio surveillance equipment in your home, you'll need to address the privacy issues these devices can create. Check out this short video on Privacy and Surveillance from the California Association of Realtors®, which touches on a subject that is becoming more and more common in the market today. You can also review a 2-part Quick Guide on this increasingly-important topic here: Part I and Part 2.

Below are current Placer County real estate market trends for all areas combined. You can customize the search results with your county and/or neighborhood by clicking "here" in the top of the graph. See data for Sacramento and El Dorado Counties here:

Concerned that your home is worth less than you owe? If this is the case, you may be looking at what's known as a short sale. This means that the anticipated proceeds from the sale of the property are short of what's owed, and it requires the approval of all lenders involved. Browse foreclosure information or call 888-995-HOPE (4673) or 888-954-KEEP (5337) for more information on the foreclosure process.

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